To find the best talent, you need to go

where the talent is.

Over the last 10 years, the worldwide explosion of social media has changed almost every aspect of our lives. We now consume news in real time directly from the source, without filters in most cases. Daily interactions have drastically changed as well. Text messaging, chat bots and instant messages have impacted the way we communicate, on both a personal and professional level.

73% of millennials found their last job via a social network.

This statement is also true in the recruiting industry. Social Media recruiting, or using social media platforms to recruit employees, has made a significant impact on how quality talent is researched and acquired. Job postings can be shared and advertised almost instantly, with low barriers to entry as well as low cost. Employers can also do extensive research on potential employees by reviewing their public social profiles, on Facebook or Twitter for example, to recognize any possible red flags or potential undesirable traits a prospect might display.

Successful recruiting begins with a strong social media presence.

Using social media for recruiting may be the popular new trend in recruiting; however, you cannot just simply create a Facebook or LinkedIn account and start recruiting through this channel. Building a following on your social profiles takes time in order to gain credibility and trust with your audience. Here are a few tips to help create an audience to leverage for possible future recruiting purposes:

  1. Make sure your profile or page looks good. Are your images optimized for social? Have you completed all of your About and Contact info?
  2. Get active! To build a following that you can eventually utilize, you have to be consistently active on your social profiles. Post at least 2-3 times per week and provide value to your audience.
  3. Have a budget for Google Ads and Facebook Boosts. Many popular social media networks are public companies that answer to their shareholders. What does mean to you? You have to pay to play…period!
  4. Join social media Groups. Groups will allow you to target the right candidate(s) and help you grow your network faster.
  5. Be real! Most businesses in the world have vast experience with multiple social networks. If you’re fake or just posting jargon, you will never gain any traction or serious followers.