CASE STUDY

How Cadient’s SmartTexting™ helped a large regional grocery store reduce hiring time by 41%

Increase in Opt-in Automation Efficiency

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Increase in response rates

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Faster Hiring Cycle

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About the Client

For the longest time, a leading regional grocery store struggled with keeping its applicant pool engaged throughout the hiring journey.

This became a major barrier to hiring quality candidates, which negatively impacted overall business growth.

When Cadient stepped in, its texting solutions transformed the client’s applicant pool, delivering multi-pronged benefits through improved communication and engagement.

Challenges

Before using Cadient’s texting solutions, the client faced several HR obstacles:

Difficulty reaching applicants and getting timely responses
Trouble scheduling interviews
Low attendance at job fairs and events
6% average email response rate—too low to sustain interest
Candidates primarily applied via mobile, but traditional methods lacked mobile responsiveness
Even small negative experiences often deterred top candidates

The client was operating in a high-volume hourly hiring market, where fast, effective communication was critical.

The Solution

The client upgraded its hiring process by integrating Cadient’s texting tools into its Applicant Tracking System (ATS). Compared to legacy methods, this approach delivered:

Key Solutions Implemented:

Cadient Texting: Real-time, one-on-one communication
Text Apply: Easy application via text, building a candidate pipeline
Text Notify: Automated messaging for status updates and scheduling

“We were impressed by Cadient’s focus on our unique data and their ability to reduce turnover through intelligent automation.”

Automation & Intelligence:

Cadient’s SmartTenure, powered by Decision Point, uses machine learning to identify high-tenure candidates
Text Notify automates messages to candidates’ preferred devices

ATS Integration:

Cadient’s end-to-end Talent Acquisition system includes texting, selection tools, and real-time analytics

The Outcome

Cadient’s texting solutions brought about a transformative shift in the client’s recruitment process.

By replacing outdated, low-response methods with real-time, text-based interactions, the company unlocked immediate improvements in speed, communication, and applicant satisfaction.

Key Outcomes Achieved:

41% faster hiring cycle
64% average text response rate – most within 90 seconds
55% increase in opt-in automation efficiency

Overall, the company now operates with a more agile, data-driven hiring process, ensuring that top candidates remain engaged and are brought onboard faster—ultimately supporting better customer service and business performance.