Recruiting is getting tougher every day. This was true before
the world was turned upside down by the global Coronavirus pandemic, and it is
still true today. Even when you are lucky enough to find and hire the perfect
candidate, it wasn't long before that employee was plucked by a competitor with
a better offer or more benefits…or both!
So how can you stay on top of your competitors, keep up with the latest
trends regarding the pandemic, and still retain top talent? One answer could be using social media for
92% of Recruiters Use
Social Media to Find High-Quality Candidates
The stats for social media are overwhelming, even more so
now that a large majority of people all over the world are working from
home. More than half of the people on
the planet now use some form of social media, which is even more impressive
considering most platforms restrict their use to people under the age of 13. Facebook
is still the king, especially in the US, but numerous other platforms can boast
over a billion monthly active users each as well. Engagement is also rising as
people struggle to find activities to take up the free time they used to spend
on vacation or going to restaurants.
Facebook took off over
the last few months, going from only 38% market share in the United States to
over 61% in just a few months.
So how can your organization take advantage of the recent surge
in social media activity to help fill the employee gaps as the economy slowly
starts to gain momentum? Here are a few
tips/ideas and potential benefits you could experience by using social media
- Use social to help build your brand. The first step is
making sure that your website and all social profiles are up to date and there
are consistent content updates. Nothing
says, "We don't care!" like a bad Twitter profile or a LinkedIn page
that hasn't been updated since March…of last year!
- Get Creative! This might be tough with current social
distancing requirements, but some activities can be done remotely to create
excitement and employee engagement. Keep in mind that no one wants to work for
a boring company. Ask yourself how
attractive you might be to a potential candidate if all you create are posts
promoting your product or service?
- Monitor what your competitors are doing on social to get
ideas on what to share. We are not suggesting that you copy or steal their
content, but keeping up with the Jones' is a must if you want to attract, and
retain, quality employees.
- Research potential new hires before you interview…but be
careful! This could potentially expose your
company to some hot water from a legal standpoint, so it is highly recommended
you check with your legal department to avoid the risk of a civil rights
- Maybe this should be #1 – but there is also a financial
benefit to using social media for your recruiting efforts. Because the social networks are free to set
up and sharing content happens all the time, your most recent job posting could
reach thousands of people without spending a dime. Not to mention the added benefits of avoiding
a potential bad hire by conducting a social media audit before you hired
them. (See #4 for more on this.)
In Conclusion, we would love to hear any ideas or success
stories that your company has encountered.
Please feel free to reach out me directly on LinkedIn at if you would
like to chat.
(You might also be interested in our recent blog regarding Employer Branding: Why It's Important in Recruiting)