Think about when you are playing your favorite game. What strategies help you to win? What hasn’t worked before and shouldn’t be tried again when playing the game? In the case of retail talent acquisition, hiring managers must think tactically in this same way to enhance their hiring procedures.
Implementing text-to-apply retail recruitment is important for hiring managers to have more success in onboarding high-quality candidates. Understanding the popularity behind text-to-apply software and how it expedites time-to-hire is essential for more successful retail recruitment methods.
The Rise of Retail Hiring Text Messaging
Text-to-apply capabilities integrated into a retail recruitment solution have increased in prominence with modern-day hiring practices to expedite time-to-hire and make it easier for recruiters to connect with candidates. Enabling job seekers to apply with a simple text message, reduces barriers like completing lengthy applications or having to complete an application using a desktop.
Cadient’s text-to-apply software can send a mass text message to candidates with the click of a button. When a candidate answers, they will complete a questionnaire of their indicators such as name, phone number, and email to start building a candidate profile. This will be integrated into the company’s applicant tracking system (ATS) as the initial candidate profile. Then, the candidate will receive a link to the job application that they can complete when they are ready to do so.
Simplifying Retail Applications Via Text
High turnover rates in retail have demanded faster recruitment procedures, especially during peak hiring seasons. Traditional hiring processes, including posting a sponsored job post to a job board and waiting on applicants’ responses, can be time-consuming and waste valuable resources the company doesn’t have during a hiring campaign.
Instead, text-to-apply software allows recruiters to send a message to candidates and they submit information when they are ready. Candidates are more likely to answer the recruiter’s text messages rather than emails or phone calls since text messages have a higher open and response rate.
Why Text-to-Apply Is a Game-Changer
Implementing text-to-apply in recruitment has become a game-changer for hiring managers because of its modern enhancements in hastening time-to-hire in various ways.
Speed and Efficiency
Businesses can quickly gather applications with text-to-apply software faster than traditional hiring methods. Hence, recruiters can start the screening process quicker with text-to-apply software because of the faster response rates with retail applications via text.
Wider Reach
More people nowadays have access to a mobile phone. Utilizing text-to-apply retail recruitment solutions is a better tactic for having a wider reach of candidates. This access to a broader pool of applicants can enhance candidate quality as active candidates are hired and passive candidates consider the company for future opportunities.
Enhanced Candidate Engagement
Text messaging provides more immediate connection results than other communication platforms. The act of text messaging is also more personal and helps recruiters to make candidates feel more comfortable and valued through the hiring process.
Cost-Effectiveness
Purchasing sponsored job posts or attending local job fairs can lengthen time-to-hire and increase costs over time. A text-to-apply retail recruitment solution is more cost-effective because all resources are contained in the company’s affiliated ATS software at one affordable price. Reaching out via text message to connect with candidates provides faster results than waiting for them to come to a job fair table or to respond to a sponsored post on a job board.
Implementing a Retail Recruitment Solution
Retail businesses should follow these steps to implement text-to-apply software in their recruitment solutions if they don’t have this option already.
Choose the Right Platform
Choose the best platform that not only has text-to-apply software but also integrates seamlessly into your current hiring process. Cadient can help you enhance your recruitment methods with a seamless text-to-apply option that auto-syncs with your ATS to connect with any applicant from amongst your candidate profiles.
Promote Your Text-to-Apply Option
The phone number for your text-to-apply option should be prominently displayed on job postings and within text messages to candidates. Integrate this phone number into social media posts promoting hiring for your company and in-store signage for interested candidates.
Automate Communication
Automated responses can reduce administrative burden and be submitted to individuals who complete the job application. Through each stage of the hiring process, automated messages can keep people informed on the next steps. To make the messages more personalized, you can edit the automated messages before submission.
Track Metrics
Log on to your ATS to track application metrics, response times, and hiring outcomes to see how your company is currently performing with its current recruitment methods. As your company implements text-to-apply software, routinely check these metrics at least once a month to see how the new addition is performing.
